We spent 200+ hours testing privacy tools so you can set it up in an afternoon, feel confident it actually works, and get back to the stuff that matters.
You're not lazy. You're not dumb. You're just a person with a full life who doesn't have time to read 47 Reddit threads.
Every article assumes you know what a DNS server is. You just want to know which app to download and whether it's worth the money.
You've bought "privacy" products before. The VPN you forgot to cancel. The password manager you never set up. We've been there.
Your kids are online. Your data is everywhere. You feel like you should be doing something, but you don't know where to start.
We don't take a product, use it for 20 minutes, and tell you it's "amazing." We bought every product with our own money, used them for weeks in real households, and tested them the way you actually would.
Our testers include parents, grandparents, and one person who still calls the internet "the Google." If they can set it up, you can too.
We track real metrics — setup time, support response speed, whether the tool actually blocks what it says it blocks — and we publish all of it.
After months of testing, here's what earned a permanent spot in our homes.
"I'm not here to scare you. I'm here to hand you the exact same setup I use for my own family — and make sure it actually works before you spend a dime." — Kristen, The Opt-Out Project